Product / UX Designer
Product / UX Designer
Ed Tech start-up
Fika is a micro-training platform on a mission to mainstream mental fitness.
My responsibilities: I conducted a UX overhaul to improve onboarding and retention.
Tools: Figma, Firebase, Mixpanel
Initial user research showed we needed to better explain the benefits of Mental Fitness. So we built in walkthroughs that educated and reflected user goals from research. These included Improved confidence and resilience.
Iterating flows and onboarding walkthroughs via online user interviews and Firebase event flags with A/B split testing
We tested social proof. Bringing in positive app store reviews which performed best in A/B split testing.
Results of the experiments and iterations - the registered user success rate increased from 28% to 52% and day 1 retention from 18% to 35%.